Fatima K, Khan RH. INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMERS’ ONLINE REVIEW-BASED PURCHASE BEHAVIOR. JBA-IBA [Internet]. 2024 Feb. 17 [cited 2025 Jan. 18];44(2):43-78. Available from: https://journal.iba-du.edu/index.php/journal/article/view/V44_N2_03