FATIMA, K.; KHAN, R. H. INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMERS’ ONLINE REVIEW-BASED PURCHASE BEHAVIOR. Journal of Business Administration, [S. l.], v. 44, n. 2, p. 43–78, 2024. DOI: 10.58964/JBA44N203. Disponível em: https://journal.iba-du.edu/index.php/journal/article/view/V44_N2_03. Acesso em: 18 jan. 2025.