Vol. 44 No. 2 (2023): Journal of Business Administration

View Vol. 44 No. 2 (2023): Journal of Business Administration

This is the second issue of the 44th volume of the journal published by the Journal of Business Administration, University of Dhaka.

DOI: https://doi.org/10.58964/JBAV44N02

Published: 22.06.2024

Articles

DEVELOPING A PREDICTIVE MODEL TO PREDICT THE EXCHANGE RATE OF BANGLADESHI TAKA (BDT) AGAINST US DOLLAR (USD)

Swarup Saha

1-16
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USERS’ ASSESSMENTS OF BKASH AS A MOBILE FINANCIAL SERVICE (MFS) PROVIDER IN BANGLADESH

Abureza M. Muzareba

17-42
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INFLUENCE OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMERS’ ONLINE REVIEW-BASED PURCHASE BEHAVIOR

Kaniz Fatima, Rezwanul Huque Khan

43-78
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THE ROLES OF BRAND IMAGE AND BRAND ASSOCIATIONS IN MILLENNIAL CONSUMERS’ ENGAGEMENTS ON SOCIAL MEDIA

Dewan Golam Yazdani Showrav, Mubina Khondkar

79-99
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BEHAVIORAL FACTORS AND INVESTMENT DECISION: A STUDY ON THE CAPITAL MARKET OF BANGLADESH

Tamanna Islam, S. M. Kalbin Salema, Maruf Billah

101-125
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MOBILE FINANCIAL SERVICES AS RETAIL FINTECH INTERVENTION: WHAT DETERMINES THE GENDERED AND LOCATIONAL DIFFERENCES IN USER SATISFACTION?

Suborna Barua

127-147
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