SHOWRAV, D. G. Y.; KHONDKAR, M. THE ROLES OF BRAND IMAGE AND BRAND ASSOCIATIONS IN MILLENNIAL CONSUMERS’ ENGAGEMENTS ON SOCIAL MEDIA. Journal of Business Administration, [S. l.], v. 44, n. 2, p. 79–99, 2024. DOI: 10.58964/JBA44N204. Disponível em: https://journal.iba-du.edu/index.php/journal/article/view/V44_N2_04. Acesso em: 18 jan. 2025.